Some of you don’t understand why your music is not successful. You want to sell and blow up. Your want the fame and money but you don’t seem to figure out your mistake.
Every artist dreams of selling hundreds of thousands of records, own one of the biggest hit songs of the moment, sell out venues and be the topic of conversations on every medium (obviously with good publicity). But you seem to try but you always fail.
Failure can kill persistence and it’s not joke. This music industry is not for kids. It’s a dog eat dog business that require a certain level of courage and talent to win.
But no worries, I’m here. I can help you just start this. Here are 5 reasons why you are not succeeding as an artist.
YOU ARE POORLY BRANDED
Branding is key. That’s what everyone says but they don’t specify which key they mean.
Artists, know what fits you, what sells and what raises eyebrows. And finally combine all factors to finalize your brand.
If you want to have the local feel, do it. Do you want to be like the person next door brand, do it. What about projecting sexual appeal, do it.
Do you want your music to portray drugs, depression, love, anger, violence, social awareness or simply independence, do it. But don’t try to mix all that because one likes an indecisive brand. It’s bad for business.
YOU OVER FOLLOW TRENDS
In addition to bad branding, most artists tend to follow what’s in vogue. It’s good for versatility but when you over follow trends, you tend to back slide from your style.
Guru was known as a great rapper. In his time as a kasahari rapper, he was revered and respected. Then he switched to afro pop music completely. He is making good money there but almost everyone forgets his lyrical awesomeness. I wouldn’t feature him in a hip hop song.
Be like EL, no matter how many afro pop songs he releases, he goes back to his game and gives us the reason to call him the BAR.
YOU AREN’T WILLING TO INVEST IN YOURSELF
Mu favorite point here. So many artists are looking for the father Christmas of music to pop out of no where are give them money every month, an apartment and manage his career. LMAO
Let me give you a scenario; would you employ someone who never went to the university, has no known experience but he or she tells you, “Hey, I’m the best accountant you will ever have”?
Exactly my point. Invest in your craft. Look for a job to finance your career. Make some songs, shoot some low-budget videos and book some free gigs. Compile them into a press kit (my next post is on this word) and then go out there and look for your sponsor if you want to.
There is a saying in twi, “the one who climbs a good tree, deserves a push up”.
BAD DIGITAL ART
We are living in a world where the attention span of humanity is down to a goldfish but the picture memory is at an all time high. A bad cover art is a reason why your music is not successful.
People will follow you because of the pictures you place out there. Take advantage of this guys. Have awesome cover arts for your music and projects.
If I have one cedi for every time an artist tell me how they can do their own cover art, i will be driving a corolla.
NO SOCIAL MEDIA PRESENCE
This is one major reason why your music is not successful especially in this era. When i mean no social media presence, i am not talking about your personal profile timelines oh. As an artist, learn how to differentiate between personal page and a business page.
Give your fans a huge sense of professionalism.
You personal page is for your friends and family so on’t send and accept unnecessary requests. Grow your fan page and regularly update them. Use Facebook to reach the masses. Try Instagram to take the best pics on updates. And twitter for your potential fans and also use Snapchat to update them with stories.
In addition to that learn how to use Soundcloud. Trust me, this place can change your career FOREVER.
Now i can’t guarantee this to be a sure win to success. The main thing needed is the x factor; which is talent, hard work, persistence and a good team.
Long live Ghana music