Does talent really guarantee success in the music industry? Check this scenario. Have you ever been in a situation where you spend money go to the studio, get a sick beat, give it your all, use the right form of promotion according to your budget and still not blow up? Every artist knows this feeling.
The most painful thing is when a “talentless” artist gets a commercial beat, get a catchy hook, says absolutely trash and gets more radio airplay and gigs than you.
It’s a very painful feeling. I know how it feels. But this leads me to ask this question; do you need talent to succeed in this industry? Let’s see.
Having talent in a music industry has its perks. You get the respect, you get more matured gigs, you get into the inner circle of the industry and mostly your price tag is quite high.
Being a quality emcee or a top-notch vocalist is just 50% of the music game. Especially in the industry like Africa, talents don’t get the ear needed to pay attention.
The commercial scene is good for profit-making but bad for critically acclaimed acts.
A talent-less artist tends to get more gigs, more publicity and also more fame than the hard workers. But the unfortunate factor is that talent-less acts don’t last long in this industry.
A perfect example is Atom Reloaded. He had one of the biggest hit songs of 2015. The dude rode the wave till it got to foreign ears. His song even got featured in the launch of Apple Music.But honestly have you listened to the song; PURE TRASH. No disrespect to him but some of us, love good music.
I get super sick to my stomach when I see, these acts supersede critical acclaimed acts. But sometimes I need to also understand this; Talent isn’t all that is needed.
Some things I realize is that commercial acts have is confidence and drive. Most of them know how non critical the songs are but the type of confidence they drive at into the studio is just beautiful.
A Facebook live video came up with Patapaa recording a song in the booth. People were just laughing (including me) but no one could deny his confidence level. As if he knew this would be a hit.
In fact, watch his stage performance and interviews. Absolutely awesome.
That is what some good artists lack. A good drive affects you positively in the studio. A con man once said, “if you believe what you sell, you can convince an angel to buy a new set of wings at an expensive price.
SO DOES TALENT EQUAL SUCCESS?
Talent is good, so is commercial appeal but the main winner here is a good drive and believing in yourself.
With that, you can sell an arena. Another example is Mumble rappers; trashy music but the biggest drive you will only see in a young Eminem. Drive and confidence beats talent everyday.
Long live Ghana music